Frasers Group PLC, the UK’s leading sports retailer and luxury multi-brand destination, opens the doors to a brand-new multi-fascia store in the heart of Wolverhampton. The new 60,000 sq. ft store, situated in The Mander Centre, will feature the brand’s new design and house a FLANNELS, Sports Direct, Evans Cycles and GAME as well as a Belong Gaming Arena.
Michael Murray, Head of Elevation for Frasers Group said: “We are really proud to open a new retail destination in Wolverhampton. Our next-generation stores offer customers the biggest brands in sportswear, sports equipment and luxury fashion, all under one roof. As we continue to grow throughout the UK, our ethos and commitment remains the same; we offer customers the biggest and best brands and unrivalled product choice.”
The FLANNELS space will feature a stand-alone entrance and will house a carefully curated selection of luxury designer clothing and accessories. From runway collections to the latest streetwear drops, the store’s brand portfolio spans the hottest emerging designers and luxury’s biggest names including Alexander McQueen, Balenciaga, Burberry, Dolce and Gabbana and Off White.
The Sports Direct will boast the biggest names in sport, including Nike, Adidas and Under Armour, alongside sections dedicated to specialist disciplines, including running, football and outdoor pursuits.
In addition to a FLANNELS and Sports Direct the store will also house GAME, the leading high-street video game retailer alongside a Belong Gaming Arena. The 24-seat e-sports arena will bring a social space for competitive gamers and will be home to the ‘Wolverhampton Wildcats’ gaming tribe. As well as games, consoles and accessories, the new store along with the Belong gaming arena provides a dedicated space in the town centre which will allow fans to join the growing gaming community.
Evans Cycles will also feature in the new multi destination store, offering a wide selection of bikes, parts, accessories and clothing alongside unrivalled knowledge and how-to advice.
Benson Elliot, the UK-based private equity real estate manager that owns the Mander Centre alongside other major UK retail assets, believes securing the opening of the store is a major coup for Wolverhampton.
Jonathan Ratnage, retail sector specialist at Benson Elliot, said: “We are delighted to see Frasers Group open this new multi-brand retail destination at the Mander Centre. This is terrific news for our loyal shoppers who will see a significant upgrade in our premium brand line up.”
Following the opening of the FLANNELS and Sports Direct brands, the second phase of the concept opens early 2021 and will see the launch of new luxury lifestyle store FRASERS.