Frasers

FRASERS GROUP UNVEILS DYNAMIC NEW FRASERS STORE
AS PART OF LANDMARK MULTI-FASCIA PROPOSITION IN WOLVERHAMPTON

The landmark opening includes the first new Frasers store in the UK

In a first for the retailer, the 60,000sq ft development features all of the group’s key facias

The 34,000sq ft Frasers store houses a curation of new beauty, fashion, lifestyle, kids and home brands to the city, alongside an exciting restaurant offering

The multi-million investment demonstrates the group’s commitment to both the Frasers brand and the British high-street

 Frasers Group plc has opened the doors for the very first time to Frasers Wolverhampton, a dynamic 34,000sq ft retail destination in the heart of the city. Designed as an inspirational place to meet, explore and shop; Frasers boasts an unrivalled range of beauty, fashion, premium and contemporary accessories and designer childrenswear. Frasers also features homewares in an interactive Frasers House area of the store, and a vibrant new restaurant*. Focusing on experience, brands and service – staying true to the vision set out by Hugh Fraser in 1849 – Frasers is set to reignite the high-street with a new-found optimism

Located in the Mander Centre, in a unit once home to a Debenhams, Frasers Group have invested millions to transform the building into a world-class premium shopping destination. For the first time, all of the groups elevated retail fascias have come together in one location seeing the 60,000sq ft space carved out to create multiple elevated stores, with Frasers at its heart and adjoining FLANNELS and Sports Direct stores with separate entrances.

Michael Murray, Head of Elevation at Frasers Group said: “This is a pivotal moment for the group as we open our first multi-fascia destination to feature a Frasers store. We are committed to raising-the- bar for retail and delivering aspirational stores with a focus on experience, brands and service; and Frasers Wolverhampton demonstrates our dedication to, and our vision for, the brands future. Not only are we opening brand-new flagship stores in some of the UK’s biggest cities, but we are also investing in elevated propositions in smaller towns like Wolverhampton setting the benchmark for regional retail and demonstrating the ambition and scale of our strategy. This new lifestyle proposition means residents of Wolverhampton no longer need to travel to Birmingham to seek the best luxury, fashion and beauty brands, and we hope they will welcome these much-needed additions to the city with open arms.”

Customers enter Frasers through a marble façade into a sleek and modern beauty playground. With over 120 brands – from beauty powerhouses including Christian Dior, Clarins, NARS and MAC to innovative newcomers such as Natasha Denona and Uoma, and latest must-have international brands including Olaplex, Mario Badescu, Vapour, and Roen. The service-led proposition is designed to align with the way the modern consumer shops – across price-points, brands and product categories. At its heart sits the Trend Marketplace, a dynamic space bringing together an ever- changing roster of emerging beauty, tanning, hair, bath & body brands, alongside beauty tools and accessories. A plethora of clean beauty options are available across all categories including disruptive new skincare brands Grown Alchemist, Evolve Beauty and Goldfaden MD.

An independent advisor will offer consultations in a dedicated skincare area housing innovative skincare solutions housing some of the best brands from around the world, together with specialist niche brands. Alongside, a fragrance library will offer a best-in-class selection of fragrance from around the world and a digital state-of-the-art beauty hydration bar will offer complimentary water infusions tailored to compliment customers skincare routines.

The store’s impressive ready-to-wear collections will include a comprehensive mix of hundreds of brands, all edited through the unique Frasers fashion lens. In the heart of the store, customers will find coveted accessories from the world’s most sought after brands including COACH, Mario Valentino, DKNY and Michael Kors. In womenswear alongside leading global brands such as Barbour, Polo Ralph Lauren Calvin Klein, an impressive mix of the most current contemporary labels will include Kitri, Faithfull the Brand, Agolde, Sleeper and Cult Gaia. In response to the ever-growing demand for activewear and leisurewear, the store will carry lines from game-changing brands including Les Boys Les Girls, Rotate Sunday and Sporty & Rich, and luxury hi-performance sportswear from PE Nation, Victoria Beckham x Reebok, Adidas by Stella and more. The store will also feature comprehensive women’s lingerie, footwear, loungewear and denim destinations.

Presented on the first floor of the store, Frasers’ menswear will boast fashion, shoes and accessories from some of the world’s leading brands including CP Company, Barbour, The North Face, Polo Ralph Lauren and Tommy Hilfiger. The menswear space will also have areas dedicated to loungewear, denim and footwear all offering a cohesive edit of wardrobe solutions.

In what is sure to become the ultimate destination for luxury childrenswear in the area, customers will find some of the world’s best-known brands including, Barbour, Juicy Couture, Hugo Boss and CP Company. A children’s footwear department will feature collections from MICHAEL Michael Kors, UGG, Timberland and Kickers to name a few of its many brands.

Frasers House has been curated to offer a full 360 lifestyle shopping experience. Showcasing both current and upcoming trends, the unique space is dressed to make customers feel at home, encouraging them to relax and experience products both visually and physically. Consumers can expect to be met by an Interiors Style Advisor who has been expertly trained to offer product and service knowledge and detailed trend advice to suit every customer brief. Brands will include Sofa.com Tom Dixon, Taschen and LSA.

Frasers has partnered with a leading London-based restaurant operator to open a modern brasserie- style restaurant on the second floor of the store. The on-trend eatery will open this summer in line with government guidance.

Designed by luxury architects Argent, the store is designed as an agile retail space that can react quickly to the ever-changing retail environment. Design features include raw exposed steelwork contrasted by modern interventions including flooring, fixtures and finishes. Materials such as concrete and natural marble are used to create a modern contrast and a feel of timelessness used together with digital accents including colourful ticker-tapes, and digital displays and screens. The ripple metal textures that are seen throughout the store are inspired by the original Frasers store in Glasgow.

Councillor Ian Brookfield, Leader of City of Wolverhampton Council, said: “It is fantastic news that Frasers will soon be opening its doors in the Mander Centre. It shows how our city is agile in responding to the difficult challenges that city centres up and down the country are facing, especially during the pandemic. It also illustrates that confidence to invest in Wolverhampton remains high and will help us significantly improve the wider offer as we continue to develop ways to reimagine and reinvent our city centre. Most importantly it keeps jobs in the city.”